Zack Marsh Design, Hauntlook, model in a parody costume for The Scream painting by Edvard Munch with Hauntlook logo

Hauntlook

Serving Scary Good Looks


Client/Publisher

Hauntlook. A brand that offers ridiculously stylish and simple Halloween costumes and decorations.

Target Audience

Families, couples, and friends looking to be the life of the party.

Project Brief

Create a line of Halloween products that are simple, affordable, flexible, and crazy stylish.

Role

• Art Direction

• Identity Design

• Print Design

• Product Packaging


Zack Marsh Design, Hauntlook, brand mark skull

Hauntlook is an outlet for goofballs looking to be the life of the party.

In a sea of Halloween brands we tend to see the same themes crop up over and over. Slasher villains, adult humor, witches & warlocks, classic monsters, those really revealing costumes that don’t make sense as to why they reveal… you get the idea. Not all of Halloween has to be blood and guts, sex appeal, or fart jokes, right? RIGHT? Imagine a holiday where you can have just as much fun, look just as good, and save most of that costume budget for what really matters to you. Hauntlook offers simple and stylish costumes that fit practically everyone because we believe Halloween is for everyone - regardless of size or self identity.

Hauntlook does two things extremely well with their costumes; A majority are one-size unisex, and almost every costume can pair with another to create a theme. These two aspects of the brand bring flexibility to the forefront when you’re planning a party. Create your own breakfast club with bacon, egg, toast, and pancake, or pick a few candy bars up to go to the lobby. The costumes are affordable, which means you can spend the savings on what really matters the most.

Visual Identity

Top-level Branding

Product Art and Design

Photography & Videography Styling

Zack Marsh Design, Hauntlook, product photography of four Halloween bags decor

Landing Page & Social

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