Hauntlook

In a sea of Halloween brands we tend to see the same themes crop up over and over. Slasher villains, adult humor, witches & warlocks, classic monsters, those really revealing costumes that don’t make sense as to why they reveal… you get the idea. Not all of Halloween has to be blood and guts, sex appeal, or fart jokes, right? RIGHT? Imagine a holiday where you can have just as much fun, look just as good, and save most of that costume budget for what really matters to you. Hauntlook offers simple and stylish costumes that fit practically everyone because we believe Halloween is for everyone - regardless of size or self identity.

Hauntlook does two things extremely well with their costumes; A majority are one-size unisex, and almost every costume can pair with another to create a theme. These two aspects of the brand bring flexibility to the forefront when you’re planning a party. Create your own breakfast club with bacon, egg, toast, and pancake, or pick a few candy bars up to go to the lobby. The costumes are affordable, which means you can spend the savings on what really matters the most.

I led the charge in this project to develop several dozen costumes and goods that are predominantly unisex and unisize. This produced hundreds of unique designs in the form of several dozen costumes, a line of seasonal home decor, a digital campaign, promotional videos, and an Amazon storefront.