I transform brands into retail powerhouses
Hey, I'm Zack.
I transform brands into retail powerhouses through compelling product and packaging strategies.
What I do
I transform brands into retail powerhouses through compelling product design and packaging strategies.
From product offer building and brand development to bespoke packaging concepts, die lines, and product launch media, I help organizations reduce risk, meet customer needs effectively, and rise above the tide of poorly-executed products and messaging. Throughout my career, I've been committed to crafting products and experiences that resonate emotionally, engage users, and stimulate future demand for brands and IPs. Notable projects include critical roles on teams delivering Hunt a Killer's Dead Below Deck and Incredible Dream's A Gentle Rain to national retail chains' shelves.
Who I am
I'm a problem solver, a teacher, a multi-talented designer, a solo musical artist, a tabletop gamer, and an all around duder.
Creativity is my driving force. Whether it's tangible products, immersive experiences, or engaging interactions, I excel at crafting solutions that seamlessly merge creative expression, elegant design, and captivating storytelling. Every project I undertake is fueled by purpose, and I'm dedicated to crafting experiences that hold meaning, whether they serve leisure or utility. No matter if I'm refining, innovating, or repurposing, my ultimate aim is to make a positive contribution to the world through my work.
To date, I have 14 years of experience with 4 years in art direction, project management, and leadership roles on teams that have produced over 500 physical products in verticals such as transmedia entertainment, toys & games, seasonal goods, sporting goods, outdoor supplies, early childhood education, home improvement, pet supplies, and more. I'm a university professor that practices what he teaches.
Follow Me:
10+
Years of experience in creating physical products
500+
Consumer products launched
5m+
Revenue from sales with products created
Who I serve
I serve those with vision. Scrappy startups, established publishers, ambitious creators, and resourceful studios.
Problems are varied and can manifest unexpectedly. I like solving them. Do any of these sound familiar?
- You need someone who can GSD
- You're not sure where to start when launching a product line
- There is a knowledge or skill gap on your team that makes working with vendors difficult
- You won't leave the process to chance when developing something new
- You need to delegate leading your project's development or production
Perhaps your brand, product line, or game is the next one I’ll help build with you, your team, or with my network.
Serving Those with Vision
Scrappy startups, established publishers, ambitious creators, and resourceful studios.
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Zack is an amazing designer who brings a deep and dynamic awareness of creative game design and packaging to projects. He is easy to work with, and highly communicative. Additionally, his knowledge of output and vendor relations adds a level of organization and prep that will see your projects through to print smoothly. Zack is a joy to work with, an inspiring collaborator, and a talent to keep an eye on!
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Zack was an absolute pleasure to work with on A Gentle Rain, bringing a thoughtful and thorough approach to both the Classic and Bloom Editions. For the Classic Edition remaster, Zack helped maintain the original's charm while making smart ergonomic improvements, such as lowering the token well for easier access and adding a subtle lip to elevate the box. For the Bloom Edition, he conceptualized the design from the ground up, helping us achieve standout mass-market appeal with features like a window, 3D sculpted flowers, and a taller profile. He also created detailed templates and collaborated seamlessly with our illustrator to integrate the new original art. Zack’s expertise and dedication made a significant impact on the project, and I’d happily work with him again.
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Given a critical timeline, Zack was able to work within his schedule to deliver a much-needed concept for a presentation to a major Big Box Retailer. With follow up after each step, we were able to zero in on a design that meets our needs and allowed our company to move on to the next steps of the project. Professional, insightful and skillful in design, Zack provides a key element to the growth of our business!
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With Zack on our team, I knew that assets would be delivered timely, well-designed, and with proactive thought about any hiccups that may happen down the road during the print process. He is passionate about the work he does and it shows not only in the work itself but the attitude he presents to his team; he is an absolute pleasure to work with.
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Working together on an ambitiously complex tabletop game, Zack internalized my narrative brief, design documents and reams of scripts to produce design work that elevated an admittedly goofy concept into something ELEGANT. I'll be forever grateful to have worked with him and remain ready to do it again.
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Zack came through and took over a design project mid flow. His work was quick, meticulous and professional. I would recommend him in a second.
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Product & Packaging Designer
Ⓒ 2025 Arcane Lab LLC