Currently booking for Q1 2025
I transform brands into retail powerhouses
Hey, I'm Zack.
I transform brands into retail powerhouses through compelling product and packaging strategies.
What I do
I transform brands into retail powerhouses through compelling product design and packaging strategies.
From product offer building and brand development to bespoke packaging concepts, die lines, and product launch media, I help organizations reduce risk, meet customer needs effectively, and rise above the tide of poorly-executed products and messaging. Throughout my career, I've been committed to crafting products and experiences that resonate emotionally, engage users, and stimulate future demand for brands and IPs. Notable projects include critical roles on teams delivering Hunt a Killer's Dead Below Deck and Incredible Dream's A Gentle Rain to national retail chains' shelves.
Who I am
I'm a problem solver, a teacher, a multi-talented designer, a solo musical artist, a tabletop gamer, and an all around duder.
Creativity is my driving force. Whether it's tangible products, immersive experiences, or engaging interactions, I excel at crafting solutions that seamlessly merge creative expression, elegant design, and captivating storytelling. Every project I undertake is fueled by purpose, and I'm dedicated to crafting experiences that hold meaning, whether they serve leisure or utility. No matter if I'm refining, innovating, or repurposing, my ultimate aim is to make a positive contribution to the world through my work.
To date, I have 13 years of experience with 4 years in art direction, project management, and leadership roles on teams that have produced over 500 physical products in verticals such as transmedia entertainment, toys & games, seasonal goods, sporting goods, outdoor supplies, early childhood education, home improvement, pet supplies, and more. I'm a university professor that practices what he teaches.
If I can impart something on you from reading this, it's to never stop building.
Follow Me:
10+
Years of experience in creating physical products
500+
Consumer products launched
5m+
Revenue from sales with products created
Who I serve
I work with scrappy startups, established publishers, ambitious creators, and resourceful corporations.
Problems are varied and can manifest unexpectedly. Do any of these sound like a familiar problem?
- You need someone who can GSD
- You're not sure where to start when launching a product line
- There is a knowledge or skill gap on your team that makes working with vendors difficult
- You won't leave the process to chance when developing something new
- You need help in leading your project's development or production
Perhaps your brand, product line, or game is the next one I’ll help build with you, your team, or with my network.
Why Work with Me?
"With Zack on our team, I knew that assets would be delivered timely, well-designed, and with proactive thought about any hiccups that may happen down the road during the print process. He is passionate about the work he does and it shows not only in the work itself but the attitude he presents to his team; he is an absolute pleasure to work with."
"Zack is an amazing talent to have as a part of any team. Sublimely talented, Zack brings a modern, accessible sensibility to creative, highly-effective design. Zack dives into detail and specificity to elevate work, and is a positive contributor to everything he touches. His communications are clear, and his attitude highlights his collaboration and friendliness."
"Zack understands what CPG brands need–because he's worked on so many and developed tons games and toys from idea to packaging to marketing for product launch.
He's also a positive creative leader–delegating work out to people's strengths, always willing to teach, great at keeping things on track, but keeps his cool if things go sideways."
Product & Packaging Designer
Ⓒ 2024 Arcane Lab LLC